More On Hovnanian’s Jersey City Development

Update on the Hovnanian/Equity Residential development in Jersey City.

From the Record/Herald:

The two towers
By HUGH R. MORLEY

Two 500-foot towers with 901 housing units will rise above the Jersey City waterfront as a more affordable alternative to Manhattan, two developers announced Wednesday.

Red Bank’s K. Hovnanian and Chicago-based Equity Residential said they each will build a tower on a 1.76-acre parcel bought from Hartz Mountain Industries of Secaucus for $70 million.

The two will target different markets. Hovnanian will build 420 condominiums, mostly one- and two-bedroom apartments. At the lower end, studios are expected to sell for $300,000. And a small number of penthouses will go for $2 million.

Equity Residential’s tower will contain 481 apartments. Studios will likely rent for upward of $1,900 and two-bedroom units will probably go for more than $3,000, the company said.

The towers are scheduled to be completed in spring 2009.

Still, there is plenty of local competition for buyers. Just a few blocks away, Donald Trump is building more than 850 up-market units in two towers.

Farther north along the coast, Hovnanian this weekend will begin selling 268 loft apartments and 68 town houses that the company is building in West New York, among several other projects under construction on the waterfront.

Scott Selleck, a broker at NJ Gold Coast Real Estate in West New York, noted that the Montgomery Green condominiums nearby has yet to sell out.

“It’s a risky situation,” he said. “There is a possibility of oversupply. It may be difficult to move those condos.”

He said there is a big demand for rental units in that area, however.

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39 Responses to More On Hovnanian’s Jersey City Development

  1. At the lower end, studios are expected to sell for $300,000.

    That sounds low end to me!!!!

    With 20% down and a 7.00% mortgage, that would make it $1,555/mo plus taxes plus (probably) high HOA fees

    Who the f*ck is going to buy all these?

  2. Anonymous says:

    Down a desolate highway
    Blowing dust in my hair
    Warm smell of diesel fuel
    Blowing around in the air

    Up ahead in the distance
    I saw an amazing sight
    The desert filling with a million new homes
    Springing up overnight

    To a young couple in the show model doorway
    I heard the Realtor tell
    If you can’t pay in a year or two
    You could always sell

    Then she lit up a smile
    And she showed them the way
    How to sign on the dotted line
    Now they can really say

    Now at last we finally get to own one
    In this desert place
    In this really hot place (background)
    In this scorching place
    At least we finally get to own one
    But my well paying job
    But my well paying job (background)
    Is 100 miles from here

    They got their ARM loan twisted
    By their mortgage guy
    Now that they’ve found that they’re upside-down
    It’s impossible to refi

    Now they sit in their backyard
    Soaking in their sweat
    Their electric bill is way too high
    And they’re too far in debt.

    So they called up their agent
    Please put up your sign
    She said
    We haven’t had this much inventory since 1989.

    And every month those bills push them closer to judgment day
    Toss and turn in the middle of the night
    But they just can’t pay

    Commuting two hours just so we could own one.
    Such a faraway place
    Such a lonely place (background)
    Such a scorching place
    Working two jobs just to be able to afford one.
    What a long drive
    What a terrible drive(background)
    So much gas to buy

    Since their ARM has no ceiling
    Called Mom and Dad on the phone
    And they said
    We need to borrow another twenty grand
    Just another small loan.

    And in his manager’s office
    He checked the balance sheet
    The numbers no longer added up
    So layoffs begin next week

    Last thing I remember
    I pushed them out the door
    I told them they should go back to renting just like they were before

    Relax said the Agent
    We are programmed to deceive
    You take out a loan any time you like
    But you’ll never be free

  3. grim says:

    Anyone else here think that the buildings will both turn rental?

    That is, if the project is completed..

    jb

  4. Mr. Oliver says:

    $300k for a “low-end” studio in Jersey City?

  5. Richie says:

    Everyone wants to live there.

    They should throw in a ‘bullet-proof vest’ incentive.

  6. grim says:

    So they called up their agent
    Please put up your sign
    She said
    We haven’t had this much inventory since 1989.

    I’m not sure if I should laugh or cry. I want to laugh, but I know, deep down, that crying is probably more appropriate.

    grim

  7. Anonymous says:

    3:44 – that’s weirdly funny.

    The music playing in my head when I read that made my skin crawl.

    I’m not even looking on the MLS this weekend now after that. I’m gonna do something safe like skydiving.

    Pat

  8. grim says:

    From the AP:

    Mortgage Rates Climb on Fed Rate Worries

    Mortgage rates rose this week with 30-year mortgages climbing to the highest level in more than four years on investor fears about inflation.

    Freddie Mac, the mortgage company, reported Thursday that rates on 30-year, fixed-rate mortgages rose to a nationwide average of 6.71 percent, up from 6.63 percent last week.

    It was the highest level for 30-year mortgages since they averaged 6.76 the week of May 31, 2002.

    Rates on 15-year, fixed-rate mortgages, a popular choice for refinancing, increased this week to 6.36 percent, up from 6.25 percent last week.

    Rates on one-year adjustable rate mortgages rose to 5.75 percent, up from 5.66 percent last week and the highest level since one-year ARMs averaged 5.77 percent the week of Aug. 3, 2001.

    Rates on five-year adjustable-rate mortgages climbed to 6.32 percent, up from 6.23 percent last week.

    A year ago, 30-year mortgages averaged 5.57 percent, 15-year mortgages stood at 5.16 percent, one-year ARMs were at 4.23 percent and five-year ARMs averaged 5.05 percent.

  9. Anonymous says:

    Rates on 20 year up over 20% in last 12 months!!!

    Here that greedy money grubbing sellers!

    No Bids No Visists No Notting!

    Misery index climbing!

    Babababababa

    BOOOOOOOOOOYcott Houses

    30% lower from peak 2005 prices then Bid visit buy!

    Babababa
    Bob

  10. maryannenj says:

    It’s a risky situation,” he said. “There is a possibility of oversupply. It may be difficult to move those condos.”

    YA’ THINK???

  11. Anonymous says:

    I’d live in Union City first before Jersey City. Jersey City use to be the alternative to Hoboken, but just wait–Hoboken will go down with the rest of it!

  12. Anonymous says:

    Union City can only go one way–up!

  13. Anonymous says:

    why don’t you live in jc heights then? Do you think that will move up too?

  14. Anonymous says:

    {{{Who the f*ck is going to buy all these?}}}

    All the 25 year old trutafarians & E Millionairs you see in Manhattan.
    Somehow everyone has $3,000 – $6,000 to spend on monthly housing costs all around the NYC Metro area, but you never find out exactly what they do.

    The same type of person who spends $300 every few days on Jeans & $15 a day at Starbucks will pay whatever is asked because it is ‘so close to NYC… And the NY Times & NY Magazine will have their report on how it is such a ‘hot & trendy nabe’ along with the model White Male / Asian Female couple.

    I ask this: Is their ANY housing for sale within 150 miles of Manhattan for someone making LESS than $100,000 a year as a single person??
    Or does everyone (like NY Magazine & the NY Times) make $250,000 a year or more and spend up to $10,000 a month on housing expenses???

  15. Anonymous says:

    {{why don’t you live in jc heights then? Do you think that will move up too?}}

    You are too late for JC Heights. Shitty single family homes go for over $600,000. One bedroom condos start at ‘only’ $400,000 with god knows how much in HOA fees & Taxes

  16. Anonymous says:

    Anon 9:16:
    Sure, if you’re lookin at that many miles away.

    Like Mercer County area. Lawrenceville is really nice:
    http://tinyurl.com/create.php

    I know for a fact that one would prolly go for 209.

    The commute is about 60 miles, there’s an express train from Hamilton station.

    There are a lot of properties for you if you are willing to commute.

    Go to mapquest and do a 50 or 60 mile radius from Penn Station.

    Pick some towns, and come back.

    Tell the name of the town, and someone will give you the low-down here.

    Pat

  17. Anonymous says:

    {{{Sure, if you’re lookin at that many miles away.

    Like Mercer County area. Lawrenceville is really nice:
    http://tinyurl.com/create.php

    I know for a fact that one would prolly go for 209.

    The commute is about 60 miles, there’s an express train from Hamilton station.}}

    That $209,000 is likely a tiny Piece of Shit that would qualify as a teardown.

    What is the point?? You are still paying sky high property taxes + hundreds of dollars a month in commuting costs.

    NJ & NY are losing population or the middle class of people who have a family income of less than $150,000 a year and want to spend less than $5,000 a month on housing costs to live within 1 hour of Mahattan.

  18. Anonymous says:

    Geesh. If you don’t really want the honest info, don’t ask. That place is only about ten years old, and for a single person, would be ideal. I know several people who live there and say it was well made, although no garage.

    Pat

  19. Anonymous says:

    Here was the url for that “teardown” as you called it:
    MLS# 4740465
    http://tinyurl.com/lvxn6

    Pat

  20. Anonymous says:

    another company hits the road
    TeamStaff moves to Atlanta from
    Somerset.

    They say because of Geographic
    changes.Right, their moving
    because of unfriendly New Jersey.

  21. Sorry, but anyone who pays 300k to live in a studio really needs to drink a warm cup of bleach

  22. NJGal says:

    Welcome back $300 jeans man!

  23. Anonymous says:

    Sorry, but anyone who pays 300k to live in a studio really needs to drink a warm cup of bleach

    That is cheap & average for most of Hudson & Bergen County.

    What about these ridiculous rents of close to $2,000 for a small one bedroom, or these ridiculous things you must do before you sign a lease such as :

    1) Brokers fee of 15% of annual rent which is now standard in Hudson county.

    2) Prepaying entire years lease if you don’t have a 750+ FICO score.

    3) Assuming your rent will rise 10% or more a year because they can always rent to another recent grad who will pay $2,500 + for a studio in Hoboken or JC.

  24. That is cheap & average for most of Hudson & Bergen County.

    You call that cheap?? LOL

    300k to wake up in your bathroom/kitchen/livingroom/bedroom?

    Oh, go and invite some friends over. We can all sit on your bed

    It is considered “cheap and average” because the 20-something herd mentality is willing to pay such an absurd price tag…for what? To live in Jersey City??? Give me a break. They probably can spend better money figuring out the “secrets to true internet wealth”
    hahha

  25. Anonymous says:

    {{It is considered “cheap and average” because the 20-something herd mentality is willing to pay such an absurd price tag…for what? To live in Jersey City??? Give me a break. They probably can spend better money figuring out the “secrets to true internet wealth”
    hahha }}

    This is the group that spends thousands on clothes who must buy premium denim @ $300 a pair, not to mention the thousands spent on rent or housing related PITI in Manhattan or the ‘other 4 boros’

    The only thing that matters is how trendy the neighborhood is since life is all about partying and shopping.

  26. Anonymous says:

    I lived in JC for the better part of 5 years. My commute to WTC was 15 min door to door..The reason why we moved out was because we owned an apt and we saw all of the new development going on we had just had a kid and we were worried that if we didn’t move in the next year that we would never be able to sell. The competition would be too great for our place. Our taxes were nothing 1200 a year and the neighborhood is going through a transformation.. However, The schools are awful and you can walk one block and it be beautiful and the next block you will see people throwing thier food on the ground like it was a garbage can. I can see it being a 6th boro in 10 to 15 years..We lived off of CC Drive and just a year ago we witnessed 30 people outside fighting and repeatdly beating one man unti they left him for dead ..Atthat time I had to phone my husband to take the back way or he would have walked right into the middle of it..

  27. The only thing that matters is how trendy the neighborhood is since life is all about partying and shopping.

    I blame MTV for this mentality

  28. Anonymous says:

    I live over by columbus, too. My neighborhood is nice but a couple blocks away it is a tad bit ghetto. Jersey City is great for single people, or DINKS but forget about children. It really is not yet a good place to raise kids. That said I am young and live downtown and it is a nice place to live and getting better that said. If a person could buy a nice 1 bedroom 700sqft for around 250-300k that would be very good. There will be an adjustment but it woun’t be as severe as many think because salaries are pretty good on wall st. and wall st. west. Seeing as how this is financial services country and most people living there work on Wall Street. Wall Street where entry level salaries have been averaging 90k, so 30k a year in housing costs for a single person is not unreasonable. Until areas close to NYC or NYC itself goes down in cost this area is very attractive. That being said I pay 2k a month but have 1200sqft 2 bed rooms.

  29. Anon 3:10PM:

    Ever live through a Wall Street drought?

    :-[

  30. Anonymous says:

    {{{Wall Street where entry level salaries have been averaging 90k, so 30k a year in housing costs for a single person is not unreasonable. Until areas close to NYC or NYC itself goes down in cost this area is very attractive. That being said I pay 2k a month but have 1200sqft 2 bed rooms.}}}

    $90,000 for a single person is not enough to buy anything in Jersey City or in the 5 boros at todays prices (not 4 or 5 years ago but today).
    It is actually the minimum you need to make in order to qualify to rent an apartment at todays rents (not 4 or 5 years ago but today).

    Finding housing at a 5 figure salary (From $50,000 – $90,000) in this region to buy or rent is harder than finding a job paying $90,000 a year.

    The NY Times, NY Magazine & Landlords all think that everyone living in the region is a suburban single white collar white corporate profile earning no less than $250,000 per year.

  31. Roadtripboy says:

    I think the last few anons in this thread are the same person.

    I also believe that this person is a realtor trying to spread the “prices are high because they reflect the actual market” gospel.

    This same anon has been posting the same schtick on numerous threads for quite awhile now.

    $250K-$300K studios are reasonable?

    Please.

  32. Anonymous says:

    {{$250K-$300K studios are reasonable? }}}

    Yes, in this market they are. It is cheap compared to all of Manhattan where you won’t find any studio for less than $400,000 except maybe in Central Harlem or Washington Heights.

    Most buyers in the NYC metro area are already making well in the six figures and are insensitive to increases in interest rates or paying $300,000 for a studio in Jersey City whereas the same studio on the UWS or UES would run over $500,000.

    Checking on craiglist, I see that you can’t even find a one bedroom for less than $400,000 or $500,000 in Jersey City or a one bedroom rental for less than $2,000 a month.

    I guess if you want to pay less than $1,500 a month in rent for any size of apartment you need to look in Newark or Elizabeth if you want to be close to NYC.

    At least in those areas you aren’t competing with 25 year old investment bankers who can prepay the entire years worth of rent and the ridiculous realtors fees of 15% of annual rent that they are willing to pay.

  33. 42 says:

    JC rents are laughable. what a shithole (and for someone living in Bayonne that’s saying something). oh sure the riverside area is nice but you do have to buy food on occasion meaning a trip to the ghetto Pathmark by the turnpike or the Shop-rite on Marin. then it’s no longer nice.

    I see plenty of apts in Manhattan for less than the new junk being flung up in JC.

  34. Roadtripboy says:

    Anon 10:46am

    COME CLEAN ALREADY! ADMIT IT! YOU’RE A REALTOR!!!

    I’ve lived in JC for 16 years and my rent is $675/mo!

    Furthermore, this is the highest it’s ever been!

    What do mean $2000/mo is reasonable. Please!

    Stick to topics you know something about!

  35. Anonymous says:

    {{{I’ve lived in JC for 16 years and my rent is $675/mo!

    Furthermore, this is the highest it’s ever been!

    What do mean $2000/mo is reasonable. Please! }}

    We are talking about Today, not 16 years ago but today.

    There is hardly anything for $1,675 let alone $675 in Jersey City.

    Can I just tell a landlord that I want to pay a rent of 16 years ago???

    And now because of the demand from ‘across the river’ it is a landlords & sellers market to the extreme.

    Landlords want 6 months – 1 year of rent upfront, utilities are another $300 – $500 a month, the realtors fee paid by the renter is another 15% of the annual rent for a one year lease 30% for a two year lease

  36. Roadtripboy says:

    Anon,

    the rent I posted is my rent TODAY, not from 16 years ago.

    Read carefully before responding.

    Thanks.

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