Realtor.com’s latest attack at Zillow Group (ZG) took it to the streets, removing a house from the residential block by wrapping it in what they say is a real-life analogy of homes that Zillow users are missing out on.
The online real estate listing service wrapped a home that is currently on the market in Austin, Texas and brokered by GoodLife Realty.
The words “Searching for a home to buy on Zillow? You’re missing out on thousands like this” are inscribed on the wrapping, which will stay up until Nov. 14.
This is a part of realtor.com’s recent campaign against Zillow, with this particular advertisement trying to shows how realtor.com lists many more MLS-listed, for-sale homes than its main competitor.
In light of the campaign, Realtor.com conducted an internal analysis in October, which said realtor.com provides at least 20% more – or an estimated 300,000 more – MLS-listed homes among its for-sale listings nationwide than Zillow.com.
However, in response, Zillow’s spokesperson Amanda Woolley cautioned in a statement, “Anyone can selectively pull data to tell the story they want to tell.”
“The fact is, Zillow and Trulia listings breadth is more comprehensive and accurate than it has ever been, with more than 350 direct MLS partnerships signed in just the past year,” according to the statement.
“And the Zillow brand continues to be the most favored consumer brand by far, with more than half of all real estate category visits coming to Zillow, which is nearly double the size the nearest competitor,” Woolley added.