Mon 29 Jun 2009
From the Star Ledger:
Bad weather, bad economy bring down shore rentals
Is it the weather or the economy keeping Jersey Shore rentals vacant? Both have been dreary, but only one has a shot of turning around within 24 hours.
Homeowners hope the sun will finally show up for good and prompt the untanned masses to pick up their phones and look for last-minute deals — of which there are plenty.
“Some owners are saying, ‘I still have Fourth of July open,’ and that was never the case before,” said Maria Kirk, owner of shoresummerrentals.com which lists rentals. “Most of my owners are really happy, saying they’re really booked, but some have a couple weeks left, and they’re offering specials.”
With vacationers across America committing ever-later to travel arrangements, real estate agents and tourism officials say it’s still too early to tell whether the summer business season will be as washed out as the beach was in June. To try to fill in those few empty weeks, owners are willing to negotiate or are even starting out at lower rental rates.
Jimmy Brusca is offering a $100 discount off his weekly rate of $1,690 for a house in Lavallette to get that last week in August wrapped up.
“Usually we’re booked by March,” he said. “It’s already June.”
After a strong spring rental market, things have cooled off instead of heated up, said Barbara Shirvanian, the owner of Shore Homes in Monmouth Beach. She worries some properties have reached the point of no return.
“The leftovers won’t get rented,” she said. “It will be more difficult.”
…
The doleful housing market has pushed would-be sellers to put their homes up for rent, agents say.Shirvanian, of Shore Homes, said a mansion for sale in Monmouth Beach had sat on the market for a year while the asking price dropped from $3.4 million to $2.9 million. A deal fell apart in April, so Shirvanian rented furniture and got professionals from Hoboken in for the summer.
She shaved $10,000 off the $60,000 price the place could have pulled in, hoping the renters will want to become owners. “That’s the idea,” she said.
Jim Flynn says the property he’s owned in Long Beach Island since 1998 is off 30 percent from most summers, but he is optimistic.
“When the weather gets sunnier, which it probably will be this weekend, people will say, ‘Gee, I really want to get to the beach,’ ” Flynn said.