Blogging has hit the real-estate industry…and it just may upend a marketplace known for inefficiency and restricted information.
“Blogs are telling it like it is at the street level,” said Brad Inman of Inman News, a large real-estate news service. Inman said real-estate blogging began in the Bay area, took hold in New York and has now spread nationally.
Blogs also help even the playing field for consumers. Traditionally, only professionals could get full access to comparable prices and property conditions. “Blogs add information — they level the playing field for consumers,” said Dobkin.
The info comes from people like you. “Normally, in real estate, most of the information available comes from those representing the sale of properties,” said Palmer. “They have a different agenda than the consumer.
“A lot of people recognize that the industry is changing,” he said. “The era when almost all of the information was controlled by one side is going the way of the dodo.”
With all the negativity surrounding the real estate bloggers lately, it’s actually kind of refreshing to read something as positive as this.