From the Jersey Journal:
Mayor Dave Roberts pulled out the political big guns yesterday to take down a billboard that offended him.
Jersey City real estate firm Metropolitan & Waterfront Residential Brokerage paid for the billboard outside the Hoboken PATH station that read: “Cut your Hoboken property taxes 47%. We’ll help you leave.”
The sign, which was up for only a day, referenced Hoboken’s state takeover and subsequent massive tax hike. The overall property tax rate for Hoboken property owners increased 47 percent for the fiscal year that ends June 30. The municipal tax rate rose 84 percent.
After hearing from Roberts and others, Jaime LeFrak – a principal of the LeFrak Organization and a Jersey City waterfront developer who has a one-third interest in Metropolitan & Waterfront – ordered the billboard removed, a process he said would take about a week.
But Roberts was not about to wait that long.
The mayor called NJ Transit “several” times yesterday and the agency removed the billboard from its property last night.
“It’s outrageous they’re trying to use this as a marketing tool, which is totally inappropriate. Now we have a developer from Jersey City mocking our situation?” said Roberts.
“I received friendly requests from other people who kindly asked us to think of a different advertising campaign and we obliged,” said LeFrak.
“We don’t legally have to take it down, but we’re nice guys and if someone asks you in nice way to do something as a friend we’ll do it.”
Roberts said he and LeFrak had a heated exchange.
“I would not tolerate it if a Hoboken developer started printing the murder rate in Jersey City – that kind of advertising would be despicable,” said the mayor.