Being early to the spring market a good strategy for sellers

From the Star Ledger:

In a down housing market, real estate agents get a head start now for a busy spring season

It used to be real estate agents spent the slow winter months sending out calendars and working on their business goals for the new year. But in a down market like this one, Realtors see the weeks between now and the Super Bowl as prime time to network for new clients and get a head start on the busy spring season.

“There’s a misunderstanding that winter is quiet,” said Andrea Webb, an agent with Keller Williams in Montclair who recently listed a house in Glen Ridge and had multiple offers by the middle of December.

In recent years, the busiest months for home sales have been June and July, but April through August is generally elevated. An average of 461,000 homes sold nationwide in June in 2007 through 2011, according to the National Association of Realtors. By comparison, nearly 252,000 homes were sold in January, consistently the slowest month in that same time period. Autumn sales fall between the two figures.

“Most good associates use the months of November and December as an opportunity to get organized for the coming spring market, which can arrive as early as January,” said Gary Large, president of the New Jersey Association of Realtors. “And, yes, it’s also a good time to take time off to be with family and friends, and recharge the batteries.”

But some realtors have a different approach, particularly as industry leaders are becoming more cautiously optimistic for 2012.

Some agents want to get a jump on that budding market. Homes are traditionally listed in spring when the weather is nice and families are looking so they can move into their new house before the next school year starts. But now, agents suggest their sellers host open houses in the colder months when there is less competition.

“We try to encourage the sellers to pretty much get their house on the market early in January to beat the rush, because most people tend to wait until the spring,” said Marilyn Bailey with Prudential New Jersey Properties in Morristown. “It’s a nice time of year to shop — not as many buyers are out there, so you’re not competing with other offers as much.”

The most serious buyers are out during these months, including corporate clients who are often relocated within the first quarter of the year and families who want to make friends in their new neighborhood before summer starts, Bailey said.

This entry was posted in Economics, Housing Recovery, New Jersey Real Estate. Bookmark the permalink.

43 Responses to Being early to the spring market a good strategy for sellers

  1. grim says:

    From the Courier Post:

    N.J.’s cities face change

    Sixty years ago, Camden was as vibrant a manufacturing city as you could find on the East Coast.

    Rail cars glided through the city heading to a bustling waterfront with its ferries and the sprawling RCA plant. Ships for the U.S. Navy were built here. Camden was home to a chocolate factory and not one, but two pen manufacturers.

    They’re all gone.

    Gone too are the thousands of workers who flocked to factories day in and day out and their families who supported local businesses and filled schools.

    The same can be said for most of New Jersey’s once-great urban centers. Opportunities that once existed will likely never come back.

    The challenge is for cities to capitalize on the fact they’re virtually blank slates, allowing for towns to redefine themselves.

  2. Confused in NJ says:


  3. Shore Guy says:

    Please remind me, on which day is the spring selling season this year?

  4. Mikeinwaiting says:

    Shore 3 What ever day the seller wants to start sitting on the market in their moldy crap shack waiting for a sucker.

  5. Mikeinwaiting says:

    From the header link: ” Real estate agents are starting to get a head start this winter, hoping they can beat the rush.” Rush rush, to where, from whom Ha Ha Ha Ha ! Spring selling season hype bullsh*t line, another lack luster wash out more likely.

  6. Mike says:

    Good Morning New Jersey

  7. grim says:

    3 – Superbowl, unless it’s snowy, rainy, or just too overcast and cold. In which case pants demand will continue to rise until the tulips hit an above the knee (hopefully) hemline.

  8. gary says:

    “We try to encourage the sellers to pretty much get their house on the market early in January to beat the rush, because most people tend to wait until the spring,” said Marilyn Bailey with Prudential New Jersey Properties in Morristown.

    What rush? Who are you selling to? What buyers? Sell? To whom? We’re all f*cking Pottersville now.

  9. Shore Guy says:

    Not on which day does the season begin, which day IS the season?

  10. gary says:

    You want to put it all in perspective? Remember tulip bulbs? How about Beanie Babies? When your property taxes are bleeding you at $1500 per month to pay for the Politburo, what is that house going to sell for? Any questions, b1tch?

  11. gary says:

    I’m one keystroke away from paying off my house; I’m still debating it. The cars are paid for and I’ll run them until the quarter panels fall off. Do you doubt what I’m saying when it comes to house prices? People are running for the exits now; no jobs, no opportunities, outsourcing continues unabated and sky-rocketing costs. Proximity to NYC? Prestigious blue ribbon mantra? What sucka line will you fall for?

  12. grim says:

    “That’s not a miracle — it’s a conjunction of doing the right thing to present the house in a way that transcends what you might think would be a market that doesn’t exist,” said Roberta Baldwin, a colleague at Keller Williams.

    What the hell does this mean?

  13. grim says:

    I’ve gotten Nigerian scam emails that have made more sense.

  14. Outofstater says:

    #12 I think it means she has transcended selling in the land of mere unicorns and skittles. Her delusion has now progressed to believing she is selling in the post-apocalyptic nirvana inhabited by those obese mutants known as the Teletubbies. Creepy. Really creepy.

  15. Mikeinwaiting says:

    Outofstater 14 yes that is it!

  16. Thundaar says:

    Landlord in foreclosure-what are the tenants rights? Is the lease still valid? Will the deposit monies be returned at end of lease term?
    Friend was told to send rent monies to attorney hadling forecloseure. Anything they can do to protect themselves?

    Thanks and Happy holidays to all the posters!!

  17. Mikeinwaiting says:

    That girl from Keller is deep. By this I mean she did the whole squad, for the life of me I can not figure out what that statement is trying to convey. Anyone Bueller, Bueller ………

  18. 30 year realtor says:

    #16 Thundaar – The lease is valid. Your security deposit is safe even if your landlord doesn’t refund it, the buyer at sheriff sale is responsible. NJ is very tenant friendly.

    Best bet is to stay put and keep paying. Then negotiate the best relocation assistance deal possible.

  19. freedy says:

    anyone have a reasons why NJ is so tenant friendly?

  20. Thundaar says:

    30 year-

    Thanks for the response. That is what I thought but needed a little reinforcement. Good luck to you in 2012.

  21. AG says:



    I’m paying mine off as well. Time will tell if it was a fools play.

  22. Marilyn says:

    These once so called great NJ cities are now redefining themselves alright as welfare collecting cities. There is no need to work anymore. Homes for welfare collectors thats redefining for you! Social engineering at its best.

  23. freedy says:

    NJ has been a welfare state for many years now. Now you really see it right in your face as you walk various towns , malls, cities , they gave it away .

  24. dan in debt says:

    I had some guests over on Christmas Eve. A lady asked me if I own the house, I answered “No one owns a home in New Jersey”, but since she and I don’t really chat that much I then said yes I have a mortgage since I didn’t feel like forcing a New Jersey politic argument on her.

  25. Barbara says:

    I spend most of my holidays with public workers. I pretty much just drink and play poker, keep my mouth shut re NJ politics.

  26. Barbara says:

    I decided to no longer refer to The Poor In America as such, rather I use The Heavily Subsidized

  27. cobbler says:

    barbara [28]
    Such a wondrous change in you from 12/23… Then, you called them ghetto critters. Is it the effect of all the gift-getting?

  28. Confused in NJ says:

    It was interesting through the holidays seeing various folks, without critical things like Medical Insurance, loading up on the latest wireless electronic toys. A couple kept asking me when would I replace my 27″ Sony (CRT) with a new 46″ Flat Screen. I told them I was use to Full Screen and did not like Wide Screen. Luckily they didn’t notice my Rotary Telephones, or Hard Cover Books.

  29. Spring Market 2012 is DOA. Agents should do their Super Bowl open houses, then go apply for food stamps and Medicaid.

    Count on it.

  30. Calling DOA on all Spring Markets from 2012-2032.

    Extinction before recovery, byatches.

  31. By Detlev Schlichter of The Cobden Center

    The Nightmare After Christmas

    “The pathetic state of the global financial system was again on display this week. Stocks around the world go up when a major central bank pumps money into the financial system. They go down when the flow of money slows and when the intoxicating influence of the latest money injection wears off. Can anybody really take this seriously?

    On Tuesday, the prospect of another gigantic cash infusion from the ECB’s printing press into Europe’s banking sector, which is in large part terminally ill but institutionally protected from dying, was enough to trigger the established Pavlovian reflexes among portfolio managers and traders.

    None of this has anything to do with capitalism properly understood. None of this has anything to do with efficient capital allocation, with channelling savings into productive capital, or with evaluating entrepreneurship and rewarding innovation. This is the make-believe, get-rich-quick (or, increasingly, pretend-you-are-still-rich) world of state-managed fiat-money-socialism. The free market is dead. We just pretend it is still alive.

    There are, of course those who are still under the illusion that this can go on forever. Or even that what we need is some shock-and-awe Über-money injection that will finally put an end to all that unhelpful worrying about excessive debt levels and overstretched balance sheets. Let’s print ourselves a merry little recovery.

    How did Mr. Bernanke, the United States’ money-printer-in-chief put it in 2002? “Under a paper-money system, a determined government can always generate higher spending…” (Italics mine.)

    Well, I think governments and central banks will get even more determined in 2012. And it is going to end in a proper disaster….”

  32. RentL0rd says:

    I hope all the bears here are having fun!

    Got an accounting question that someone here maybe able to help. I’m in talks to provide training to a canadian organization. It is a fixed price project and I want to make sure I take into account all the taxes. What kind of taxes should my company ( a corp based in NJ) be paying for services in Canada? If I was providing services to an organization in a US state I typically have to pay sales tax (apart from the State and Federal that that I would pay for my overall income).


  33. Happy Renter says:

    [10] “You want to put it all in perspective? Remember tulip bulbs? How about Beanie Babies? When your property taxes are bleeding you at $1500 per month to pay for the Politburo, what is that house going to sell for? Any questions, b1tch?”

    Ah, too many consecutive days of drinking and overeating . . . good to be back.

    It came in right at the tail end, but I think Ghetto Critters is one of my favorite words of 2011.

  34. Barbara says:

    Congress critters, corporate critters, ghetto critters, people who pay the bills critters. get a grip.

  35. Punch My Ticket says:

    RL [34],

    It depends on a lot of things, not least the size of the contract and the time period over which it may extend. If you’re talking ten grand, chances are it’s no big deal. If you’re talking over a hundred grand, you certainly need expert advice not likely obtainable on the average real estate blog. NJRER is, like Wobegon, above average but not far enough.

    In particular, the most recent protocol to the tax treaty has altered the definition of “permanent establishment” in ways that may obligate you to pay Canadian federal and provincial income taxes on Canadian source business income, at rates that may shock the sensibilities of even the most hardened NJ taxpayer. Also, if this contract involves siting US employees or subcontractors in Canada for some time, it’s fair to let them know you may cause each of them their own tax grief.

    BTW, the Canucks are getting a big smug, so charge big.

  36. RentL0rd says:

    Thanks for the tip Punch.. I’ll be talking to my accountant as well. It’s a short 4 day gig and it’s in the order of a 20k, but given the taxes and travel expenses – it’s probably not going to be my best deal.

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