From Philadelphia Magazine:
Boomers Are Downsizing — and Dominating Philly’s Real Estate Market
Take a walk through the Laurel, the recently completed luxury condo tower at Rittenhouse Square’s northwest corner, and you might mistake it for a retirement community.
When you consider how many aging baby boomers call it home, that makes sense.
As of the end of January, 60 percent of the Laurel’s 65 condos had been sold. And 65 percent of those buyers were baby boomers.
The baby-boom generation has been the pig in the demographic python ever since World War II GIs and their wives made like rabbits the moment the warriors returned home. And as that cohort has aged, it has shaped and reshaped the way Americans live. From mass-produced suburbs like Levittown aimed at their parents to more upscale suburbs targeted at them as they rose through the workforce, the boomers have had their needs, desires, tastes and preferences determine what our communities look like.
That’s certainly been the case locally. And though the boomers are done raising families and are exiting the workforce, they’re still reshaping the way we live. Or, at least, reshaping the way they live.
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The boomers are no longer the largest generation; millennials surpassed them in 2019, and Generation Z is nipping at their heels, if it hasn’t outgrown them already. But according to the National Association of Realtors, boomers last year overtook millennials as the single largest segment of the home-buying population — a designation those millennials had held since 2014.
Several trends contribute to this rise in boomer buying.
The older half of the generation (the youngest members of this half turn 69 this year) is largely out of the workforce. And while medical advances allow aging boomers to live longer, healthier lives, no one has yet found a way to halt aging entirely. These older boomers, then, are looking at the day when they may need help performing everyday tasks — and looking for communities where they can get it.
The younger half includes many who, like me, remain in the workforce and have no plans to retire anytime soon. (I was born in the second-highest year for births in the baby boom, 1958, and celebrated my 65th birthday in October.) Most of this group needs space for working from home, since the pandemic drove so many of us to work where we live at least part of the time. But our kids have also flown the coop, so we’re looking to jettison the extra bedrooms we needed for them.
And some of us want to get rid of the yards around our houses as well. We’re finding it harder to climb stairs, fueling a demand for main-floor bedrooms. New-construction houses increasingly have those, but for boomers who don’t want to buy a new house (and another yard), that usually means buying a condo, like those at the Laurel.