With speculation intensifying that President Joe Biden will not seek a second term, Gov. Phil Murphy is raising his profile for a potential White House bid.
A $2 million ad blitz is underway touting Murphy’s accomplishments and promoting his progressive agenda. The ads are being paid for by the group Stronger Fairer Forward. The group is chaired by Murphy’s wife, Tammy, and run by former aide Dan Bryan.
Stronger Fairer Forward is one of two groups launched in February with the goal of raising Murphy’s profile. One is a political action committee and the other is a register non-profit. The groups do not have to report where their funding comes from.
Murphy cannot seek another term as governor and these types of organizations are often a precursor to a national run. They could fund advertising and pay for national travel.
Most New Jerseyans don’t want to see Murphy launch a national campaign.
Despite having relatively strong approval ratings in the latest Monmouth University Poll, the majority of those surveyed do not believe he would make a good president.
Murphy has a job approval rating of 55%, but 56% think he is the wrong choice for the White House.