From the Philly Inquirer:
Is the “Shore crowd in Italy”? Again?
That’s the buzz, or rationalization, among some renters, real estate agents and homeowners at the Jersey Shore, who are seeing another summer of vacant weeks, price drops, and a rising chorus of people who say they can go to other destinations — Aruba, North Carolina, Italy — for less money than they’re being asked to pay Down the Shore.
And in those far-flung places, they don’t have to bring their own sheets and toilet paper, a time-honored practice at many Jersey Shore rental properties.
The cracks began to show last summer.
And the panic is setting in even earlier this season, with owners offering discounted weeks, incentives for last-minute bookings, and tossing out long-standing practices, like requiring renters to book Saturday to Saturday.
Facebook groups like Main Liners Shore House Rentals are filled with properties with vacancies, like the Avalon house that sleeps 10 asking weekly rates ranging from $5,250 in July to $3,000 in September. Or the Ventnor house that sleeps 12 and is now asking $7,600 a week (”just added — 6 seater golf cart and 2 paddle boards!”).
After a couple years of heady economics — with the pandemic sending people to the Shore in droves, buying up real estate, moving here year-round, and forgoing fancier vacations — reality is continuing to set in by the beach.
“I’ll tell you that there was a lot of inventory that went unrented for people asking $30,000 a month for houses that are only worth $20,000 a month,” said Cole Checkoff, who runs a short-term rental management website, Host House Rentals, in the Atlantic City to Ocean City area.
“That put me in a good position,” he said. “I slice up the calendar a little bit more, [offering rentals for a week or less]. Things have been booking more last-minute. The booking window has been reduced over the last couple of summers.”
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One recent investment property buyer in Sea Isle, who did not want to be identified, raised his rents this year to help cover his mortgage, and said he’s been surprised at the difficulty in filling out a full season this summer.
“Last summer, I had the whole place rented,” he said. “People were reaching out left and right. I upped my rates slightly, the highest at $3,500 to $3,750. It’s a lot of work. I’m not making a lot of profit. I thought I’d have just an easier time filling it.”