From the Bergen Record:
Home sellers dropped prices in this North Jersey county. Here’s why
When a home sits on the market too long — whether because it’s priced too high or there’s something just not quite right about it — a seller can hope to draw buyers in by reducing the price.
Happens all the time.
But why did did it happen so significantly recently in one North Jersey county?
In Passaic County in February, there were 338 active listings — and 48 of them had a reduced price, according to Realtor.com.
While it may sound like a small — and it is, relatively speaking — this is a 71.43% month-over-month increase and a 50% year-over-year increase in price reductions. This is compared to the other five North Jersey counties, which all saw much lower increases, or even decreases, in price reductions.
Essex and Hudson counties had a 15.63% and 20.45% month-over-month increase, while Morris and Sussex counties had 16.67% and 15% decreases. Bergen County had a 12.96% month-over-month decrease.
Blame the winter weather — and a change in the market that isn’t being fully realized by sellers.
“I think a lot of it has to do with the brutal cold we’ve experienced over the last few months, but I think the market still has a lot to do with it too,” said John Pordon, a Realtor with Century 21 Gold Properties Realty in Totowa.
While it is still predominantly a seller’s market in North Jersey, with high buyer demand and low inventory, he said he believes many sellers have unrealistic expectations for what their home is worth.
Sellers are stuck in the mindset of peak 2020 to 2022, he said, when homes would get many offers over asking price within days of being listed. But buyers are now skipping houses that they don’t think are worth the money.
“Sellers are saying that if they can’t get the number they want, they’re not selling because most of them don’t need to sell. There’s no urgency,” Pordon said. “The homes that are not priced accurately will not sell. And you’re going to see price reductions if the seller is motivated to sell now.”
…
“Some sellers are still saying, ‘I don’t want to give the house away,’ not fully understanding that you’re not giving anything away. Buyers are going to pay what they see they see the house’s value is,” Kraft said.