From CoStar:
As Former Toys R Us Campus Awaits New Use, New Jersey Embarks on Transforming the American Office Park
The future of the former Toys R Us corporate headquarters is still to be determined in New Jersey, a state that’s been ground zero nationally for the redevelopment of such large, isolated and what some call outdated suburban workplace campuses. But when its fate is decided, the outcome could help write the next chapter for America’s office parks.
For years, before its bankruptcy and liquidation in 2018, retailer Toys R Us occupied a 193-acre property in Wayne, a bucolic site on the waterfront of a reservoir. The campus was anchored by two connected office buildings totaling about 621,000 square feet at 1 Geoffrey Way. The property was sold in 2019 for $19 million and now sits mostly vacant.
A consulting firm, BRS of Medford Lakes, New Jersey, presented a market study on Thursday it did on the area where the campus is located, detailing its demographics and vacancy rates for different property categories. After months conducting that research and receiving input from residents, BRS said it will release its final report with recommendations for the best ways to repurpose the Toys R Us buildings, transitioning them to mixed use, by the end of the month. Those possible options include research and development space, shops, restaurants, and a performance hall.
“Based on our surveys … a lot of people have said that in addition to use for recreation bringing them to the site, there was a lot of interest in entertainment activities and dining and children’s activities, as well as festivals and shopping,” Alisa Goren, a BRS planner, said during the presentation. “So it looks like a lot of things that would bring you to the site are also things that would be appropriate and attractive to the market as a whole.”
The process playing out in New Jersey is part of a commercial real estate discussion taking part across the country. The national challenge of finding ways to repurpose and revitalize office properties isn’t going to go away, as even more companies rethink their workplace needs because of the pandemic and the work-from-home trend it accelerated. That’s led to some firms downsizing their footprints.
The former home of Toys R Us isn’t the first large corporate campus to be reimagined in the Garden State. New Jersey has seen more than its fair share of the redevelopment of former one-tenant suburban office complexes, dubbed “stranded assets,” some of which had been vacant for years. That’s because during roughly the past decade a number of companies exited their headquarters in the Garden State in the wake of mergers and acquisitions, belt-tightening, an effort to escape New Jersey’s high taxes, or in strategic moves. The repurposing of some of those sites is complete, offering a model for developers in other parts of the nation.